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Item #:
54647882
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions Paperback November 11, 2020
Item #:
54647882
XAF 19103
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What Stands Out
Neuroscience Insights
Leverage cutting-edge neuroscience principles to enhance brand understanding, improving customer engagement and loyalty through scientifically backed marketing strategies.
Profit Maximization
Learn proven methods to increase profitability through effective brand extensions, aligning new products with consumer desires and market trends.
Market Adaptability
Equip yourself with adaptable techniques for navigating market changes, allowing brands to stay relevant and competitive in a rapidly evolving landscape.
Product Details
- Learn how to combine specialist brand strategists with innovative approaches
- Understand the application of brain science to brands in a practical way
- Dissect brand key components such as simplicity, trust, and attraction
- Develop more fitting brand extensions by applying neuroscience knowledge
- Gain greater awareness of consumer behavior and its impact on brand connection
- Discover how to maximize profits using neuroscience in brand extensions
| Publisher | Independently published |
| Publication date | November 11, 2020 |
| Language | English |
| Print length | 317 pages |
| ISBN-13 | 979-8558283945 |
| Item Weight | 11.2 ounces (317.52 grams) |
| Dimensions | 5 x 0.72 x 8 inches (12.7 x 1.8 x 20.3 cm) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to leverage neuroscience principles for effective brand extension strategies to boost profitability.
-
Business Managers
Helpful for managers looking to enhance brand performance and integrate new ideas for sustainable growth using neuroscience.
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Entrepreneurs
Beneficial for entrepreneurs who want to understand consumer behavior and apply neuroscience for innovative brand development.
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Casual Readers
Individuals looking for light reading may find the technical content dense and less engaging for casual consumption.
Product Description
The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions Paperback November 11, 2020
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Customer Questions & Answers
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Question:
What is a hedgefox brand?
Answer: A combination of both a hedgehog brand (specialist brand strategist) and a fox brand (innovative approach created by brand generalists) -
Question:
What is the importance of understanding neuroscience for brands?
Answer: Understanding neuroscience helps in maximizing brand strength and creating fitting brand extensions -
Question:
What type of components are dissected to create a path for developing fitting brand extensions?
Answer: Brand key components like simplicity, trust, and attraction
Consumer Behavior Editorial Review
**** "The Rise of Hedgefox Brands" by AJ Fernandez taps into the innovative intersection of neuroscience and marketing, offering fresh insights into brand development and extensions. Readers have praised the book for its engaging and thought-provoking content, describing it as both a fun read and a valuable resource for brand managers. The concept of the "hedgefox" strategy—melding the strengths of both hedgehog and fox brands—resonates well with professionals looking to enhance their approach to brand growth. Fernandez effectively simplifies complex neuroscience concepts, enabling marketers to grasp the importance of brand attributes like simplicity, trust, and attraction in driving successful extensions. The author draws attention to the need for brands to adapt to Consumer expectations and market changes, particularly in challenging times such as the COVID-19 pandemic, where resilience and adaptability are paramount. Readers report that this book has shifted their understanding of branding, emphasizing the importance of a cohesive brand identity that fosters customer connection. It serves as both an inspirational guide and a practical manual across various industries, providing actionable insights into maximizing brand profitability with reduced marketing costs. The book's blend of science and practical advice makes it an essential read for anyone involved in brand strategy and communication. **
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Pros
- Engaging and thought-provoking narrative
- Clear explanation of complex neuroscience concepts
- Provides actionable insights for brand management
- Advocates for a hybrid "hedgefox" strategy for brand growth
- Emphasizes the role of trust and simplicity in brand extensions
- Adaptable lessons relevant across various industries
- Highlights cost-effective marketing strategies
Cons
- Some readers may find the scientific references overwhelming
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XAF 19103
Order now and get it around Thursday, August 13
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Features & Benefits
- Learn how to combine the strength of specialist brand strategists with the innovative approaches created by brand generalists to create hedgefox brands
- Maximize brand strength to help companies survive and even thrive in difficult periods
- Dives into brain science applied to brands in a practical and straightforward way
- Dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions
- Gain a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers
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