Item #:
21802235
Ultimate Guide to Local Business Marketing Paperback February 9, 2016
Item #:
21802235
XAF 10621
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What Stands Out
Comprehensive Strategies
Offers an in-depth look at effective local marketing techniques, helping businesses elevate their presence in competitive markets with proven strategies tailored for community engagement.
Expert Insights
Written by marketing professionals, it provides valuable perspectives and real-world examples, ensuring readers gain practical knowledge applicable to their business challenges and objectives.
User-Friendly Format
Structured for easy navigation, this guide allows readers to quickly find relevant information, making it a convenient resource for both novices and experienced marketers seeking local market success.
Product Details
- Master local online marketing and reach the right customers every time
- Capture high-quality leads from Google AdWords and Bing in 48 hours
- Learn the components of a high-converting campaign for maximum visitors and phone calls
- Secure online lead generation to bring in new customers
- Harness mobile search advertising and Facebook ads for optimal results
- A comprehensive guide covering local online advertising, listings, maps, reviews, social outreach, content development, and PR
| Publisher | Entrepreneur Press |
| Publication date | February 9, 2016 |
| Language | English |
| Print length | 220 pages |
| ISBN-10 | 1599185784 |
| ISBN-13 | 978-1599185781 |
| Item Weight | 1 pounds (450 grams) |
| Dimensions | 7.9 x 0.7 x 10 inches (20.1 x 1.8 x 25.4 cm) |
| Part of series | Ultimate |
Who Should Buy?
-
Small Business Owners
This book provides essential strategies for local business owners seeking to enhance their marketing efforts effectively.
-
Marketing Students
Students studying marketing can benefit from the practical insights and techniques applicable to local business scenarios.
-
Entrepreneurs
Entrepreneurs launching new ventures can leverage the guide for foundational marketing tactics tailored to local audiences.
-
Large Corporations
This book may not be suitable for larger corporations that require advanced, complex marketing strategies beyond local focuses.
Product Description
Ultimate Guide to Local Business Marketing Paperback February 9, 2016
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Customer Questions & Answers
-
Question:
Who is the target audience of this book?
Answer: This book is for local business owners who want to master online marketing and reach their target customers. -
Question:
What does the guide cover?
Answer: The guide covers the basic framework behind a successful local paid search, mobile and SEO campaign, local listing and reviews to social outreach and effective content development. -
Question:
What sets this guide apart from other online marketing materials?
Answer: This guide fills a void in the online marketing category by providing entrepreneurs with the tools to build a comprehensive online advertising campaign, rather than just focusing on local SEO.
Marketing Editorial Review
If you have a local business and want to improve your marketing techniques, the "Ultimate Guide to Local Business Marketing" could be a great resource. The book covers various marketing tactics, but primarily focuses on AdWords and SEO. The author, Perry Marshall, breaks down AdWords in a way that's easy to understand and provides valuable information. Overall, customers find the book to be useful and informative, especially for those starting with Google AdWords.
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Pros
- Provides valuable information about AdWords
- Easy to understand for beginners
- Useful marketing resource
Cons
- Some customers expected more than just AdWords information
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Features & Benefits
- Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign.
- This guide delivers the tools to build a complete local marketing campaign.
- Discover how to capture high-quality leads from Google AdWords and Bing in 48 hours.
- Learn how to harness mobile search advertising and Facebook ads for maximum results.
- Fill the void in the online marketing category and build a comprehensive online advertising campaign.
- Secure Online Lead Generation that brings new customers
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