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Item #:
184966115
Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)
Item #:
184966115
XAF 106333
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What Stands Out
AI Insights
Explores cutting-edge AI applications in advertising, providing deep insights into emerging trends and strategies that help marketers stay ahead in the evolving digital landscape.
Expert Contributions
Features contributions from prominent researchers and practitioners, ensuring high-quality, academically rigorous content that enriches understanding and drives impactful advertising innovations.
Holistic Perspective
Blends historical analysis with future forecasts, offering a comprehensive view of advertising's evolution and its trajectory in an increasingly AI-driven market.
Product Details
| Publisher | Springer Gabler |
| Publication date | January 3, 2026 |
| Language | English |
| Print length | 376 pages |
| ISBN-10 | 3658491132 |
| ISBN-13 | 978-3658491130 |
| Item Weight | 1.31 pounds (590 grams) |
| Dimensions | 6.4 x 1.02 x 8.33 inches (16.3 x 2.6 x 21.2 cm) |
Who Should Buy?
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Advertising Professionals
Advertising professionals seeking insights on AI's impact will benefit from cutting-edge research and case studies in this volume.
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Academics and Researchers
Scholars in advertising research will find valuable theoretical frameworks and empirical findings to enhance their studies and publications.
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Marketing Students
Students studying marketing and advertising will gain an understanding of modern challenges and opportunities driven by AI advancements.
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General Public
Individuals outside the advertising industry may find the content too technical and not directly relevant to their needs.
Product Description
Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)
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Customer Questions & Answers
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Question:
What is the focus of the Advances in Advertising Research XV?
Answer: It focuses on AI-driven advertising, emotional storytelling, ethical considerations, and the psychological impact of ads. -
Question:
Who contributed to the research presented in this volume?
Answer: The volume includes contributions from over 135 global researchers, highlighting the best papers from the ICORIA conference. -
Question:
Who would benefit from reading this volume?
Answer: Researchers, practitioners, and anyone interested in the evolving landscape of advertising and media management.
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Features & Benefits
- Features 24 top papers from the prestigious ICORIA conference.
- Covers themes of AI, transparency, and psychological impacts in advertising.
- Selected from over 135 global contributions, ensuring high-quality content.
- Ideal for researchers and practitioners in advertising and media management.
- Provides actionable insights into evolving advertising practices.
- Enhances understanding of emotional storytelling in the advertising landscape.
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