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Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
| Publisher | Wiley |
| Publication date | January 28, 2014 |
| Edition | 2nd |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 1118744829 |
| ISBN-13 | 978-1118744826 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.3 x 1 x 9 inches (16 x 2.5 x 22.9 cm) |
Salespeople looking to improve their skills in attracting and servicing affluent clients will benefit from the insights provided.
Entrepreneurs aiming to develop strategies to capture high-net-worth clients can leverage techniques discussed in the book.
Marketers interested in targeting affluent demographics will find valuable tactics for engaging and retaining wealthy customers.
Individuals not involved in sales or marketing may find the content less relevant or too specialized for their needs.
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life 2nd Edition
"The Art of Selling to the Affluent" by Matt Oechsli is a book that focuses on how to attract, service, and retain wealthy customers and clients. It covers various aspects of sales techniques that can be useful for professionals who want to move up in the market. The book comprises different chapters that give insights into topics such as building relationships, developing business acumen, maintaining a positive attitude, effective communication, and much more. The author also emphasizes the importance of utilizing social media to connect with affluent clients. While the book has received some negative reviews that criticize the basic advice given, it has also garnered positive feedback from readers who find it insightful and useful in today's marketing styles. Overall, "The Art of Selling to the Affluent" is a helpful guide for those interested in selling to high-end clients.
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